Inner child…

I have a task for you.

Have a look at this ad called ‘Inner child’ by Harley Davidson. Although it has not been officially released by the company. Write down what you think make this ad great or average before you read the rest of this blog…

The music that builds up as the ad continues is amazing to watch and can hook you until right at the very end.

The fact that this advert has absolutely no words spoken or written other than Harley’s logo, creates an emotionally impactful ad, almost like a movie.

Harley Davidson is a classic American brand that emphasises the personality of an outlaw. It’s the type of individual that needs and strives for independence, liberation and freedom.

It sends a message to the audience that Harley is a brand that has a desire to revolutionise the world. They hate status quo, as well as conformance of any kind.

After watching the advertisement and having a look at Harley Davidson’s official website, it was clear that not only did this brand symbolise freedom, but they also felt the need to have a sense of adventure wherever they go.

There is simplicity in this idea, and discovering the freedom that was achieved can create a sense of liberation just watching the ad.

Harley Davidson’s ‘inner child’ ad is stunning, unique and very memorable. Its the kind of advert that you may always remember and how it made you feel.